A New Year's Day polar bear plunge is an annual tradition shared by communities around the country and the world. The Corpus Christi Polar Bear Plunge is our local take on the tradition! Your registration includes a souvenir t-shirt or embroidered hat (while supplies last), a decal, and a drink from Fajitaville. 100% of your registration payment goes to ALS TDI, an A-rated nonprofit working to find a cure for ALS. Over the first 7 years of this event, we have raised and donated more than $65,000.